What we have learned, what we have abandoned and what we will keep.
As 2020 is coming to a close it's time to reflect what we learned in a rather usual year.
I myself extended my network and had the pleasure to connect with some fantastic strategic experts.
Alessandro Crotti and Silvia Cantarella got together and have been trying to merge Revenue and Marketing to support the planning and strategy for the upcoming 2021.
They put this fantastic document together and shared their 10 key takeaways of 2020.
What they learned, what they abandoned and what they kept.
Enjoy the reading!
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